Feb 2019




Created in 1948 by Henry Louis Belmont in Besançon, Yema has the ambition to think, create, assemble and produce high quality watches. The story goes that the name of the brand was born from the imagination of a teenager in a contest. Without knowing it, the student imagined a name that would become synonymous with watches of excellence in the French.

The evolution of the brand is punctuated by highlights: the anti-shock watch in years 50; The “Superman” waterproof to 300 meters in 1963; The “Rallygraf” equipped with a tachometer for car enthusiasts in 1968; The “Spationaute” first French watch to fly in space with Jean-Loup Chretien in 1982; The “North Pole” which will accompany Nicolas Hulot and Hubert de Chevigny in the exploit of the North Pole in 1987. The mark pays tribute to the top athletes with its slogan “Yema the time of Heroes”.

Yema decides in 2004 to return to its values ​​and its origins, becoming House of excellence of French watchmaking. It is based on new collections based on three strong concepts: iconic watches, high technicality, elegant and sporty design.

In 2016 and 2017, Yema reissues its historical models: “Rallygraf”, “Meangraf”, “Landgraf”, “Superman”, “Spationaute” and “Pro Diver 300”. Other equally emblematic models will be born in 2017, like the “Superman” or the “Yachtingraf” …

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