06

Jul 2020

Yonger & Bresson, a French story

Montres françaises Yonger & Bresson

 

 

 

 

 

A watch brand that has been made in France for half a century, Yonger & Bresson is a subtle alliance of prestige and accessibility. Watches with character, a chic and timeless style, made in the watchmaking tradition.
1975 – The legendary watchmaking brand is created in the chic Marais district by the Louzon brothers.
1982 – Launching of the famous Yonger et Bresson advertising spot
1990 – Takeover by the Ambre group, which has a unique know-how in the watchmaking market.
2000 – International development intensifies with European countries and the Middle East
2011 – The creation of an in-house movement is a sign of new growth for the brand.
2020 – A new collection & a new brand identity for a new start

A brand appreciated by influencers

 

 

 

 

 

 

 

 

In order to boost its brand image, Yonger & Bresson called upon several influencers who were able to share their favorite models with their subscribers and highlight the history of this mythical house.

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